Project Detail

I’m an SEO and Google Ads expert with a proven track record of helping businesses achieve significant online growth. In this portfolio piece, I’d like to showcase my work with CertaPro Painters, a leading painting and decorating company in North America. During my time as their SEO and Google Ads specialist, I was instrumental in driving a 2x increase in their online presence and business performance.


Learning Platform

2021- Ongoing

The Objectives

Doubling CertaPro’s Online Presence and Business Performance

The primary objective of this project was to significantly amplify CertaPro’s online presence and drive tangible business growth through a comprehensive SEO and Google Ads strategy. This involved:

  • Boosting organic traffic and website visibility.
  • Optimizing paid search campaigns.
  • Improving conversion rates.
  • Establishing a data-driven approach.
  • Strengthening brand awareness and online reputation.

Challenges Faced By CertaPro

When I first started working with CertaPro, they were facing several challenges in the online space:

  • Stagnant organic traffic: Their website wasn’t ranking well for high-value keywords, leading to limited organic traffic and leads.
  • Ineffective Google Ads campaigns: Their existing Google Ads campaigns were not generating enough qualified leads or conversions, and the cost-per-acquisition (CPA) was too high.
  • Lack of a cohesive digital marketing strategy: There was no clear direction or strategy for their online marketing efforts, leading to inconsistent results.

My Approach And Strategies

To address these challenges, I implemented a comprehensive SEO and Google Ads strategy that included the following:


  • Keyword research and analysis: I conducted thorough keyword research to identify high-value keywords that CertaPro should be targeting for organic search.
  • On-page optimization: I optimized CertaPro’s website content and meta descriptions for the target keywords, ensuring they were relevant and informative for search engines and users.
  • Technical SEO improvements: I identified and addressed any technical SEO issues that were hindering the website’s ranking potential.
  • Link building: I built high-quality backlinks to CertaPro’s website from relevant and authoritative websites.
  • Content marketing: I created and implemented a content marketing strategy that included blog posts, infographics, and other forms of content that would attract organic traffic and leads.

Google Ads:

  • Campaign restructuring: I restructured CertaPro’s Google Ads campaigns to be more targeted and efficient.
  • Keyword targeting: I focused on targeting high-value keywords that were relevant to CertaPro’s target audience and services.
  • Ad copy optimization: I wrote compelling ad copy that would resonate with potential customers and encourage them to click.
  • Landing page optimization: I optimized CertaPro’s landing pages to improve conversion rates.
  • Bid management: I closely monitored and adjusted bids to ensure that CertaPro was getting the most value for their advertising spend.

Results And Achievements

  • Increased organic traffic by 150%: Within 12 months, I was able to increase CertaPro’s organic traffic by 150%. This led to a significant increase in website visitors and qualified leads.
  • Improved keyword rankings for 20 high-value keywords: I achieved top-10 rankings for 20 high-value keywords that were relevant to CertaPro’s business. This resulted in increased visibility in search results and more qualified leads.
  • Generated 500 leads & 100 conversions from Google Ads: My Google Ads campaigns generated over 500 leads and 100 conversions for CertaPro. This led to a significant increase in sales and revenue for the company.
  • Reduced CPA by 25%: I was able to reduce CertaPro’s CPA by 25%, which means they were getting more qualified leads for each dollar spent on advertising.

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Interested? Want To Work With Me

Ready to take your online presence to the next level? I’m Dhiman Mondal, your SEO and Google Ads expert, and I’m passionate about helping businesses like yours achieve their digital goals. I’m confident that my expertise can unlock hidden potential in your website and online marketing campaigns, leading to a surge in traffic, leads, and conversions.

Contact Informations

Feel free to reach out to me any time. I prefer to talk over email, especially since we may be a few time zones away.

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